Project Yes Helmet
Increase the usage of bicycle helmet for bike sharing services.
We aim to increase the use of bicycle helmet among bicyclists and therefore reduce the mortality rate due to bike accidents.
Team Members: Yee Chern, Mary Nyanduko, and Peter Kipkoech; Our team members come from Southeast Asia and Africa, two are based in Geneva, Switzerland, collaborating with innovation labs in Europe and East Asia.
Description: Team Yes Helmet is part of the 2018 GTI SDG Summer School. We are dedicated to work on SDG Goal 3.6, by 2020, halve the number of global deaths and injuries from road traffic accidents. We are focusing on encouraging helmet-wearing to increase the safety for bicyclists around the globe, to raise awareness, bring behavioral change, and create social change through mobile-based solutions and social media campaigns.
Problem Statement: High mortality rate due to bike accidents; Non-compliance to set helmet laws or lack of laws altogether; People are not self- motivated to wear helmets.
Solutions: Independent mobile-application, gamification of image processing feature using machine learning/AI, potential to work with business to incentivize helmet wearing.
Software Development: Machine-learning helmet-detecting mobile application, gamification and incentivization through reward system.
Behavioural Change: Market research, data collection, and social media campaigns in partnership with International Organizations, Private Sector and NGOs.
Resources/ Advice Needed:
Github Page: https://yychern.github.io/yes-helmet/
One-Pager attached below
Team member: Yee Chern
Open Seventeen Final Week Pitch available at https://drive.google.com/open?id=1JpOo6LDs5w168mYKMi0oEjWaDQeJNzGT
Pilot/ Prototype for the 2 proposed activities in the Theory of Change.
Activities 1: Image processing procedure to identify helmet wearing individual
- prototype: Machine learning enabled app for image classification
Activities 2: #100 days challenge wearing helmet
- prototype: A social media campaign and a users perception studies
New member Maryanne joined the team.
Created a logo using Inkscape for the project, see attached.
Created Github and SDG progress pages.
Attached tentative timeline and goals for 2nd week.
Presented experiences and learning from UNLEASH 2018.
First pitch with mentors.
DAY 1: MONDAY 16TH JULY, 2018
1- Finalised survey.
Ready for translation and sharing.
2-Tested a mock app(apk) developed by a friend of the project, Peter Kiptoo-Student and developer from Moi University, Kenya
Detected head gear successfully!
To Improve: Should detect helmets ONLY, not just any head gear
3- Met high school students for 15 minutes
General description and presentation of what our project is all about
Q & A
Q1: Why don't people wear helmets?
One student suggested that they are uncomfortable
Another that laws are not enforced.
Q2: What do you think of our idea on image processing to unlock the bike?
General Feeling-Won't use it if it saves the images after scanning.
If it only scans the 'general' image without having to save, then yes,we will use it
Why? Privacy concerns
Another student, Sophia, suggested that adults may not like taking selfies-"they don't like pictures of themselves?"
Q3: What do you think about the social media campaign to increase awareness on wearing helmets?
One student,Amy, suggested that we 'scare' people to make them wear helmets
Simmah suggested that we link it to an event
Sophia suggested that we use a charity incentive e.g with every picture posted of you wearing a helmet, 1 Euro will go to..... (something related to road traffic accidents)/a creative idea to fuel the challenge,to draw people to participate
Lastly, took their emails with hope of further engagement especially in carrying out the survey(physically on the streets of Geneva or they would share them to their friends online)
Spoke to mentors Fayez, Emmanuel, as well as Jose, and new member Peter.
- gamification, combining two activities ( 100 days challenge & image processing)
- 10 days instead of 100 days challenge
- NFC lock to modify upon
- more pictures that can use to refine algorithm
- varieties of pictures of face and helmet
- stand alone application
- incentives (business), later stage
Created Mock App-Wireframing using Balsamiq
Created Short Bio for Team Members
Launched French and English Survey
Updated Github Page
We are at the stage of designing the app, and brainstorming a social-media campaign, we need advices from game design expert and behavioral change expert.
We are hoping to get opinion from diverse group of bicyclists, therefore we need to have access to bicyclists community in different cities, access to bicycle-sharing community in different cities. Please share with us your advice on how to reach out!
Team Yes Helmet
This step shows research articles/literature review that informs the problem statement and other relevant material related to the project.
It also contains detailed results of the survey we carried out on bicyclists' perceptions towards use of helmets
Group Contact: email@example.com
Mary Nyanduko: https://www.linkedin.com/in/mary-nyanduko-a46a0a124/
Mary Nyanduko is a student at GTI SDG Summer School at the University of Geneva, working with Team Yes Helmet. She is an undergraduate engineering student at the Moi University, Kenya, majoring in Electrical and Telecommunications. She is an IBM certified Application Security Engineer and Business Intelligence Analyst. Mary interned as a maintenance engineer with Coca-cola in Kenya. She is the Secretary-General of the Engineering Student Association at Moi University.
Yee Chern: https://www.linkedin.com/in/ychern/
Yee Chern is a student at GTI SDG Summer School at the University of Geneva, working with Team Yes Helmet. She is a Master in Public Policy candidate at the Lee Kuan Yew School of Public Policy, National University of Singapore. She is familiar with both qualitative and quantitative research skills. Her current research interests concern Sustainable Development Goals (SDG) 3 Good Health and Well-being, and SDG 7 Affordable and Clean Energy.
Peter Kipkoech is an App Developer working with Team Yes Helmet of GTI SDG Summer School. He is an undergraduate student at the School of Engineering of the Moi University, major in Electrical Engineering. He is a recipient of the Google Africa Challenge Android Developer track scholarship. Peter is a passionate web and Android developer with two published applications on the Google Play Store. Currently, he is in a team of developers from ELDOWAS, a county water and sewerage company in developing an android app that will enable consumers to pay their utility bill on the Android platform. He can be reach by firstname.lastname@example.org.
Potential Campaign partners
WHO:Road Injury Prevention
Ms. Laura Sminkey
Tel.: +41 22 791 45 47
Global Road Safety Partnership
PO BOX 303
Route de Pré-Bois, 1
(IKEA building, 2nd floor)
1214 Vernier, Switzerland
Tel: +41 (0) 22 730 42 22
Fax: +41 (0) 22 730 42 00
Pamoja Road Safety Initiative
Unit 204 Reliance centre Westlands
PO Box 2071 - 00606, Nairobi.
+254 715 555 055
+254 717 123 409
National Transport and Safety Authority
Hill Park Building; Upper Hill
P.O Box 3602 -00506, Nairobi
Safaricom: 0709 932 000
Telkom: 020 6632 000
1. Didi Global
Building B1&B2, Digital Valley, Zhongguancun Software Park
Compound 8, Dongbeiwang Road, Haidian District Beijing 100000 P.R.China
3. HelloBike/Acquired by Yuon
English Version 1.1
French Version 1.1
We had a meeting with Christiane Fisher from GeneveRoule and discussed details of what they do as well as our project.
GeneveRoule agreed to post our survey on their social media pages as well as let us have a one-on-one with their users on 8th August at Place De Montbrilliant
D. +41 22 734 24 32
T. +41 22 740 14 15
2 Aug 2018
We had a peer review session with team iDoctor for 15 minutes approx:
1a) Survey responses not enough to make conclusive results
1b) How to approach partners/collaborators
1a) To collaborate with research centres/NGOs that could be interested in the data and strike a partnership
1b)Have a cpncrete solution and see how it meets their wants
Possible Collaboration with other teams
Team IDoctor to do the Mandarin Version of the survey
Doyoung from team Motosafe to comment on the UX design of the app
Jonathan volunteered to be Geneva liaison after summer school
Who is Pro Velo?
Pro Velo Geneve is a bicyclists lobby group under the larger Pro Velo Suisse. It has an average of 20,000 members and is mainly concerned with pushing the government to implement legislative and infrastructural changes that concern cycling.
Some of the activities that it facilitates includes offering cycling lessons, tours, platforms to sell and buy bikes etc.
During our conversation with Christine from Pro Velo, she mentioned that there was no desire on Pro Velo's part to enforce helmet use among its users as there are no laws in place.
However they would be willing to publicize our app among their members once it is a mature product i.e on their website etc
Team Yes Helmet worked with high school students from Tsinghua High School:
Dong Xin, Form 2, Class 9
Shen Yunwu, Form 2, Class 14
They have helped us to refine the survey, created a poster using Canva.com, created a video using Caishi App, uploaded the video to Youku.com.
Link to video that promote awareness: