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SiDo

SiDo

by alinkass pakvatan1111 rosyoo2012 | updated July 17, 2019

Si do is a mobile application, that can enable women in the global south to become independent, by using their talent in sewing to become an entrepreneur. Si do helps women by developing their digital skills, discovering new patterns, learning how to sell their clothing designs, and becoming a source of inspiration for others around the globe.

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We believe that lifelong learning can help promote gender equality, ensure equal access to employment, and ensure that everyone is included in the information society.

“Si do” means “Sew it” in Urdu.

SiDo is an online solution that gives the possibility to learn how to sew for women in the global East.

Through Si Do app Pakistani women can develop their digital skills, discover new patterns, learn how to sell clothing designs, and be a source of inspiration and be inspired by other women, who share their interest, around the globe.

With Si Do, users can communicate, collaborate, and help build a community of women from distant cultures and from right next door. These relationships help women support one another, solve common problems, and work together, to create new small businesses, in homes and around the world.

“Si do”, is also a “school”, for everybody, with teachers from around the world, who can work together, to exchange fabrics or accessories, and to sell clothes and services, on both local and global markets. 

 

 

 

July 4, 2019 at 5:52 AM
Created by pakvatan1111 and alinkass
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Social media is not a safe place for many women in Pakistan. These sources shows how social media is not a good place for them but also how social media is giving them a voice.

How social media is failing pakistani women ( 05/07/19)

 

How social media is empowering Pakistani women(05/07/19)

 


Sewing has always been part of the Pakistani tradition. Projects have previously been carried out to motivate women to sew by, among other things, giving them sewing machines and and etablishing sewing centers.

DONATION Empower 100 Pakistani women through sewing skill(05/07/19)

 

DONATION Sewing Machines for 100 girls in Pakistan(05/07/19)


 

Pakistan Sewing Program in the Slums is open and running(05/07/19)

 

This article is about how a one roomed sewing centre in a village of Talli near Nawabshah has helped train more than 200 women in basic tailoring, wmbroidery and stitching

 

This article shows how sewing is positive for women's future in Pakistan

 

There are more men than women who have access to mobile phones in Pakistan. For us, it is important that our target group, which is women, has access to mobile phones. These articles are about women and access to phones

 

The article shows survey of telecom users of Pakistan





 

July 12, 2019 at 3:39 AM
Created by alinkass and pakvatan1111
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In April 2019 we were part of WSIS forum. Our team took part in Hackathon. The main idea of Hackathon: #Hacking Solutions for lifelong learnings and Livelihoods. Develop your ideas into tech solutions to ensure inclusive and equitable quality education!

Presentation from Hackathon: https://prezi.com/wyhim_yblici/oslomet/

When we were brainstorming ideas, we decided to focus on problems we’ve been through or problems we know people are going through. We’re a team of members from different countries, different cultures, backgrounds, that's when we decided to focus on problems in our countries. We found out that in countries such as Pakistan, women are into sewing, but they don’t do much with this talent. We talked to a woman from Pakistan, named Zarina. 

Zarina is a 39 old woman. She is from Pakistan. She has basic education, no profession, no job, 4 children, and almost no digital skills. However, what she has is an amazing talent for sewing. But Zarina faces many stereotypes and prejudices which force her to stay at home alone and care for her family.

Our solution can help Zarina to become an independent woman, who can learn about new clothing designs from around the world and use her talent in sewing to become an entrepreneur. 

July 12, 2019 at 4:00 AM
Created by alinkass and pakvatan1111
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  • How will the idea/ the solution be profitable for the communities

  • For each of these features learning platform, social platform, and marketplace there are alternatives, why not use them(etsy, ebay, khan academy etc).

  • Is sewing enough for the platform?

  • What is unique about this idea?? How will it attract people?(NGO?)

  • How will you make it sustainable? business plan? budgeting?

  • How will the platform be known? How will it get known to the communities? if women are isolated and mostly stay at home and do not use facebook or can’t go to these community centers(ish) because lack of transportation(etc).

  • Men do not allow the women to use facebook etc, how will they allow them to use your app?

  • Why are you guys in geneva? contact people in geneva with same interest?

  • Which and how many communities care? Where are the people who can help you build the community?

  • In these communities, how will they have access to sewing machines?


 

 

 

 

 

 

July 12, 2019 at 4:03 AM
Created by alinkass and pakvatan1111
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Si Do means sew it in urdu. Si Do is a mobile application with a simple interface that is easy to use for people with a low level of literacy and digital skills. It is very intuitive and easy to understand. 

With Si Do everyone has a personal profile that can be ranked, based on feedback from their clients and peers. Each profile will have a portfolio with points for the courses that the person completed. This data will help connect women in collaboration and motivate them in their future work as dressmakers and seamstresses. 

Si Do has three main features

  • Learning materials divided into three levels, for beginners, intermediate and advanced;

  • A social platform for communication. Where users can ask questions and discuss different topics; 

  • And finally a marketplace, for trading and exchanging clothing designs, patterns and selling finished products. 

 

 

 

July 12, 2019 at 4:18 AM
Created by alinkass and pakvatan1111
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NGOs In Pakistan

Edhi Foundation

The largest voluntary welfare organization in Pakistan. Provides 24-hour assistance across the country. Offers various services such as shelter for the poor, free hospitals, medical care etc. It also has the largest ambulance network worldwide.

 

Chhipa Welfare Association

Foundation for the poor in Pakistan. Works to give women a place to live, old homes, orphanages etc.  

 

Shahid Afridi Foundation

Global organization supporting the most subordinate communities in Pakistan. Helps families fulfil their basic needs and want to provide better health, education and water services.

 

Aurat Foundation

Founded to create awareness and commitment to a caring and democratic society in Pakistan. Gender equality is important for this foundation

 

Ansar Burney Trust

Netwrork of human Rights organizations working for rights, better treatment of people and rights and freedoms of residents of Pakistan.

 

Saylani Welfare International Trust

Gives different platforms to the poor. Provides, among other things, free food for the poor.

 

Family Education Services Foundation

Educational organization active in Pakistan. Dedicated to improving the quality of life of all members of the society. FESF invests in educational development and provides innovative training programs, development tools and services to enable residents to gain expertise and self-sufficiency

 

 

Socity for human development

 

The Citizens Foundation

Non-profit organization who want to bring positive change through education. Is one of Pakistan’s leading organizations in the field of education.

 

Bilqees Sarwar Foundation

Welfare organization. Aims to provide public health, education and humanitarian support to local community.

 

NGOs in Geneva

Aga Khan Foundation

Bring together different resources as humans, financial and technical resources to address some of the challenges faced by the poorest in different communities in the world. Works in different areas such as Education, early childhood and civil society.

 

Aroha

New international non-profit organization. Active on climate, environmental and sustainable development issues.

 

Care

Works around the world to help human and defeat poverty and achive social justice. The focus is on women and girls.

 

Forum-Asia

Asian Forum for Human Rights and Development works to promote and protect human rights.

 

 

 

July 12, 2019 at 4:24 AM
Created by alinkass and pakvatan1111
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we are waiting for information
6 days ago
We've done some research about the NGOs we can contact. The Contact information and description about the NGO is written here in the step
5 days ago

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We believe that Si Do can help both government and non-government organizations that aim to promote, lifelong learning, gender equality, and social inclusion. 

NGOs in Pakistan:

https://www.aahung.org/contact

https://www.chhipa.org/new/donate.php

https://edhi.org/

https://www.globalgiving.org/donate/44036/society-for-human-development/

https://www.sarimburneytrust.org/

https://www.af.org.pk/

 

July 12, 2019 at 5:27 AM
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We've talked to Amudha, and this is the feedback we got from her: 

If there will be commons space for women use a sewing machine, they can also get together and do this collectively or do any such embroidery in their own homes and Si Do can also guide them in getting the market

I wanted to have a chat with you, most importantly

  1. your project is amazing with fantastic scope

  2. as Francois mentioned yesterday(03/07/19) mention the background of the NGO support and the possibility availing the sewing machines, that makes a huge difference.

This is what Pakistan is rich for! Apart from learning sewing, empower the communities of Si Do to revive these rich embroidery work. Often to transfer these onto fabric material takes collective effort- the community space you are thinking of where there will be one sewing machine can also act as a community space- to bring women together and do some creative empowerment

Women mental health is least spoken about. collective stitching- as famously known as ‘Bitch & Stitch’ helps them handle with their depression better( If you want to bring in the Women Mental Health- and make that an SDG angle).

July 12, 2019 at 5:55 AM
Created by alinkass and pakvatan1111
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Feedback from Bendik løvås:

Structure expectations for the 3 next weeks just to give a mental picture of activities you think will be valuable for you(maybe in two days block)

Examples:

  • business model canvas

  • define personas

  • user journey(from school to home),

  • user journey(user interface wise)

  • prototype wireframes

  • interactive prototype(video conference workshop with bendik løvås)

 

In regards to the business model 


 

Network effects are really important to experiment with. The ability for users to share their creations and get predefined reactions, or to belong to a community of some sort.

Then its easier for users to recruit new users in their local communities. (This really makes sense when you start looking at multiple types of crafts, think local community pinterest for own creations)

 

05/07/19

feedback after pitch session 1:

 

are we trying to solve too many things?
teaching how to sew, providing them knowledge?(can it be primary solution) the most value??

creating a marketplace, buyer and a seller? why would someone download and buy?

would you buy, sell to distributional platform via ngo etc? instead of selling directly?

 

do the women have to rely on the children to access to the application???

 

ITC GENEVA!!!!, 

July 12, 2019 at 5:58 AM
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advice- contact all possible ngo’s to see if they can fund, send you to the right person etc

  • introduce briefly about the project with pp

 

Issues on feedback: Francois

  • couldn’t you use other platforms

  • other parts that can connect to other, benefit from existing platforms???

  • what do people in pakistan use to buy things etc?

  • what do they use as apps in pakistan, what is the ranking of social apps, what are the social ones

  • local apps, general apps? what do they use and why do they use it!!!!!!!!!

    • -KNOW MORE ABOUT THEIR REALITY- this is an idea, use what they already use!!!!

  • more facts, what are the top ranking apps for e-commerce, social etc.

  • investor looks for: do they know their market, more research intergrated in their presentation.

July 12, 2019 at 5:59 AM
Created by alinkass and pakvatan1111
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Oceanlovers:

Who will run the app?

 

Spring:

Where are the team members from?
 

How did you learn about the status quo of Pakistani women’s sewing

 

Tourism-William:

How will you control the quality of the hand-made clothes, compared to the industrial products?

 

Pitch: start with solution then problem

July 12, 2019 at 6:01 AM
Created by alinkass and pakvatan1111
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NGOs we've contacted:

Association for Humanitarian Development (AHD) - https://www.ahdpak.org/about.php

International Trade Centre - ITC - http://www.intracen.org

Family Educational Services Foundation (FESF) -https://www.fesf.org.pk/contact/

July 12, 2019 at 6:06 AM
Created by alinkass and pakvatan1111
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Did you try calling them? Sometimes phone is mightier than email :)
1 day ago

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After completing the pitch and receiving feedback, we have decided to change our product slightly. We have found out that:

 

1. We don't need complex marketplace

2. We need to make things as simple such possible

3. We can't go from levels (beginners, intermediate, advanced) to products, but vice-versa. 

4. There are platforms that already exist that we can use. (This is a point we need to discuss a lot as it can change the whole idea)

July 12, 2019 at 6:25 AM
Created by alinkass and pakvatan1111
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Attached is a document containing pictures of sketches of the new prototype

July 13, 2019 at 4:22 AM
Created by pakvatan1111
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Here is a short summary of our first solution:
In some cultures, women are forced to stay at home and take care of their children because of societies prejudices and stereotypes. Working is not an option for these women. There are many women who like to sew clothes and have this as a hobby. We want to create an application where these women can learn how to sew, communicate with each other and sell and buy from each other

Si do means sew it in Urdu. The application aims to promote lifelong learning, ensure gender equality, provide equal access to employment, and include everyone in the information society.

Si do is a mobile application, that can enable women in the global south to become  independent , by using their talent in sewing to become an entrepreneur.

Si do helps women by developing their digital skills, discovering new patterns, learning how to sell their clothing designs, and becoming a source of inspiration for others around the globe.

Si Do has three main features. First it includes learning materials divided into three levels, for beginners, intermediate and advanced. Second it is a social platform for communication. Where users can ask questions and discuss different topics. And finally it is a marketplace, for trading and exchanging clothing designs, patterns and selling finished products.

Design Files
July 13, 2019 at 4:27 AM
Created by pakvatan1111
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1. How will the idea/the solution be profitable for the communities?

Our application has many benefits to the Pakistani society

Women constitute 48.76%  of Pakistan’s population. According to World Bank, in 2018, women made up 23.9& of the labour force in Pakistan (GlobalEconomy.com). The Labour Force Participation Rate (LFPR) for men in 2018 was 81.46%. This is three times higher than women.

These statistics show that there is no equality. If we make the Si Do application, it will be possible for women to be employed and make money.

The Unites Nations Development Programme (UNDP) Pakistan launched its National Human Development Report (NHDR). The report shows that 76.9% of the youth in Pakistan, drop out from school and leave education for various reasons. One of the main reasons are financial reasons. When the family has poor finances, it becomes difficult to send the children to school. The children often start working at a young age, so they can make money for the family. “More than 12.5 million children in Pakistan are involved in child labour”, according to the Child Right Movement. It is therefore important to hire the adults so that they can make money instead of the children.

 

2. For each of these features learning platform, social platform and marketplace there are alternatives, why not use them (etsey, ebay, khan academy, facebook etc)?

Apps that already exist aren’t fit for purpose. For example:

  • Facebook: a social networking app. It’s where people go to get their news ad hear what their friends are doing. It’s not a learning platform. People can sell and buy things, but there are lots of issues when it comes to trusting. Facebook allows to contact with strangers. This is against Pakistani culture. 
  • Etsy: is a shopping platform but doesn’t have a place where people can network and exchange knowledge.
  • <!--[endif]-->Learning platforms like courses are likely to not provide a shopping platform.

So why create a new platform? It’s the mashup of the three functions of the SiDo app that makes it valuable and that also gives you the opportunity to make it responsive to the user’s needs. If we start using applications that already exist, it will be complicated for us as we want to add all three features.

 

3. Is sewing enough for the platform?

The value that Si Do creates is built on the mashup of e-commerce, social networking and online learning. We are going to focus on sewing because we already know the market and the Value creation model is built around sewing.  

 

4. What is unique about this idea? How will it attract people?

There are many sewing centres where women gather to learn how to sew. However not all women have the opportunity to go to these centres. There are several stories presented by NGOs about Pakistani women that shows how they have to stay at home and take care of their families.

Our idea is unique because it will allow women to sit at hime and learn how to sew. It gives them the opportunity to teach others and communicate with other women. They don’t necessarily have to go out to do this. It will also allow them to share their work with others, as well as buy and sell clothing, patterns, etc.

 

5. How will you make it sustainable? Business plan? Budgeting?

We are focusing on reaching an economy of scale and once we do, we will explore other options to build new product lines in related areas.

We are going to seek initial investments in the form of State grants and other financing options to do conduct formal market research while we are developing the minimum viable product. We will seek startup funding, again from State grants or from venture capital especially angel investors that focus on social enterprises. We will essentially use the market research to get the startup funding. Once we get the startup funding we will work to expand our users base and scale our operations. After we have a strong use base and have data on how often, for how long, and how many people continually use our app, we can seek seed funding from investors. The seed funding can be used then to start a market research and start experimenting with different revenue models.

 

6. How will the platform be known? How will it get known to the communities? If women are isolated and mostly stay at home and do not use Facebook or can’t go to these community centres?

There are several options here. For those families who have children attending school, children can learn about this app through school. For example, because arts and crafts is a subject in most schools, teachers can tell students to use this app to learn their mothers about the app and together learn how to use it. Schools are important source for us.

Another possibility is to get in touch with NGOs. Because any NGOs in Pakistan are concerned with women rights, it will benefit us. Working with NGOs will make it easier for us to reach women in Pakistan.

 

7. Men do not allow the women to use Facebook etc, how till they allow them to use your app?

When men get information about women staying at their home and making money, it won’t be an issue. An article written by Elisabeth Braw and published on the Guardien, is about this situation. The article tells a story about women in Karachu. The men won’t let them leave the house because of strangers. Therefore, the women choose to gather together in a house where there are no men. From there they learn from each other and sell their products.

We want to use this strategy. The women can choose to stay at home and communicate with other women through the app. It will allow them to make money,

 

8. Why are you guys in Geneva? Contact people in Geneva with same interest?

We are trying to reach different NGOs in Geneva and also different people with same interest.

July 13, 2019 at 4:34 AM
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Today we received feedback from Stephanie and Fernando regarding pitch and prototype

 

Steph:

Content creation?? Who’s going to show the tutorial? Already existing tutorials??

Call the NGO’s if they haven’t contacted yet

Where is the content coming from?, re-use some contact, partners

Too harsh with there is no gender equality in Pakistan  - re-phrase it!!!

 

Fernando:

Make the idea much more clear, allow the questions to be direct

where is the content coming from?? 

How to present the tutorials to the users?

for the pitch: it felt a little bit too systematic- not telling about the problem- a way to explain it more humanly- empathy/ with story

 

CONTENT CREATION!

 

data to support that it is a good entry point

a way to present that studies shows that this is a entry point to the market

NGO who’s already doing it

teaching them to sew will lead to entrepreneurship etc. very good first step with the NGO, they don’t have to dependent on the men

stronger narrative

convince audience with a western mindset




 

July 15, 2019 at 9:35 AM
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Women mental health is not spoken much about in Pakistan. Dawn news has written an article on mental health and Pakistan. The article states that The Pakistan Association for Mental Health (PAMH) has said the country is getting “depressed” with each passing day. It also says that “25 per cent of the people with mental disorder suffered from depression and women were depressed twice as that of men”. The reason behind depression among women can be Biological reasons.

 

“It is not clear whether the higher prevalence in Pakistan can be explained by social factors. Both previous studies from Pakistan found increased rates of anxiety}depression in association with relative poverty, with low levels of literacy}education but also, for married women, living in unitary, as opposed to extended families (Mumford et al. 1996, 1997). This raised the possibility that there were particular stresses on women in Pakistan society, perhaps due to lack of control over their lives (Mumford et al. 1997)”.​

 

SiDo can help these women to have more control over their own lives as they can become entrepreneurs, learn, teach and communicate. 

 

July 15, 2019 at 9:45 AM
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Are we trying to solve too many things?

We want our application to have three main functions. In the sources we have referred to till now, as stated, many women can’t leave their homes, and many are unemployed. We want to give them an opportunity ti gain knowledge in sewing, which is popular among many in Pakistan. It is important that these women can talk to each other and at the same time get the chance to exchange materials.  

 

Creating a marketplace, buyer and a seller? Why would someone download and buy?

Our goal is not to create an app that people only download to buy. We want women to learn, share ideas and exchange patterns.

 

Would you buy, sell to distributional platform via NGOs etc., instead of selling directly?

We don’t know yet. Need to do more research here.

 

Do the women have to rely on the children to access to the application? 

No! This is just an option

 

July 15, 2019 at 10:11 AM
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How did you learn about the status quo of Pakistani women’s sewing

The textile sector in Pakistan has an overwhelming impact on the economy, contributing 57% to the country’s exports.

There are many sewing centers in Pakistan. Based on this, we assume that many women in Pakistan are into sewing. 

 

How will you control the quality of the hand-made clothes, compared to the industrial products?

It is true that people think twice before purchasing hand-made clothes in comparison to machine made clothes. Machine made clothes are produced in bulk. They give the same treatment to a large quantity of apparel. It is likely that they miss out on a fair treatment at some of the lot, but it is unlikely that they give better treatment to the out. On the other hand,. When a person sews clothes for which he or she has received special orders, it is likely that you spend time doing the best, because you have to get paid. You don’t want to lose customers, but get more customers. If the customers gives you for example 5 stars, more people will start buying from you. This can be a kind of motivation to provide the best possible quality

 

 

How woman is using the technology to transform the textile industry 

July 15, 2019 at 10:21 AM
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We have contacted some NGOs from Pakstan, and we are now waiting for their response 

  • Chhipa Welfare Association
  • Shahid Afridi Foundation
  • Aurat Foundation
  • Ansar Burney Trust
  • Saylani Welfare International Trust 
  • Family Education Services Foundation
  • Socity for human development
  • The Citizens Foundation

July 16, 2019 at 9:39 AM
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