Loading
Plastic debris in water columns

Understand
Observe
Point of View
Ideate
Prototype and Test
Monday, September 16 2019

Describe what is the need ?

Monday, September 16 2019

Describe who is harmed?

What are the causes?

What is the evidence? Also who can you interview? What can you find out? What experiment can you run?

Monday, September 16 2019

What is The Big Idea? What is the value proposition?

Monday, September 16 2019

What is the mechanism of beneficial change?

What are the Key metrics?

Key supporters? Segments?

Key foes?​

Monday, September 16 2019

What is the user experience?

Monday, September 16 2019

Who Has to Do What To Make It Happen?

Key partners to execute? Key partners to help others evaluate your value proposition?

What are the precipitating events?

Monday, September 16 2019

Who else is in the field?

What's wrong? Missing? Not working?

Monday, September 16 2019

Physical, human and intellectual resources?

Next steps? Pilots?

Cost Structure? Financial Sustainability? Revenue Streams?

Monday, September 16 2019

How might this go wrong? How might the problem evolve? What are the legal, cultural and other impediments?

Monday, September 16 2019

How will I promote adoption?