Plastic debris in water columns
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Describe what is the need ?
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Describe who is harmed?
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What are the causes?
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What is the evidence? Also who can you interview? What can you find out? What experiment can you run?
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What is The Big Idea? What is the value proposition?
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What is the mechanism of beneficial change?
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What are the Key metrics?
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Key supporters? Segments?
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Key foes?
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What is the user experience?
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Who Has to Do What To Make It Happen?
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Key partners to execute? Key partners to help others evaluate your value proposition?
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What are the precipitating events?
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Who else is in the field?
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What's wrong? Missing? Not working?
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Physical, human and intellectual resources?
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Next steps? Pilots?
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Cost Structure? Financial Sustainability? Revenue Streams?
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How might this go wrong? How might the problem evolve? What are the legal, cultural and other impediments?
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How will I promote adoption?
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