O17-2020: Team J
CHALLENGE NO 4:REDUCING THE FOOD WASTAGE
Our project is to make an app that will use AI and Crowd sourcing to solve the food wastage problem. According to researchers and FAO report the food which is going to waste are fresh fruits and vegetables about 45% of this food going to waste so by our app farmers will be able to sell out their fresh products which are not going to sale or especially that food which is ugly, having a slight blemish or cut which are rejected by retailers or grocery stores due to aesthetic reasons.
Farmers will upload the pictures of fruits and vegetables which are not consumed or rejected from retailers the app using AI will determine the kind of food and will store according to it and categorize it. the farmers will also tell the condition of food either it is fresh or ugly produce and enter the quantity they have. Then the people and organizations(food banks, NGO'S) will replace the order and can get this food even if restaurants or hotels want to buy this food they can, And this food will be given in discounted price because if it will not consume it will going to landfills so it's better to sale rather than waste it.
Studying mechanical engineering And Internet of things
and i am interested in smart manufacturing for this AI and IOT technology are important to understand i have a keen desire to complete my first project basis on it
Studying media studies at University of British Columbia canada
César Daniel Bravo Alvarado:
2,5 years studying Physical Enginnering, 1.5 years studying Biomedical Enginnering in Universidad de Guanajuato.
I have participations on different areas of the knoledgment, in my free time I teach mathematics, biology, physics and programming.
1st Place on Concurso de Tecnologias de la Información (Information Tecnologies Conquest) in 2014.
One investigation about thermoluminescent dosimetry, work presented in Veranos de Investigacion (Research Summers)
Right now teaching programming people from high school students to PhD researchers and working in a bioimpedance laboratory making an investigation about bioimpedance with electroencephalogram signals.
Describe what is the need of this project?
The objective of the project is to supply farmers with the awareness and initiatives that can better manage food waste, including unsold and ugly produce.
Food waste is a massive problem that takes place in all phases of the supply chain and the problem is affected by many aspects, for example, economic and climatic conditions, productive systems, infrastructures, market, and consumption.
According to “Farmer behavior and perception regarding food waste and unsold food” by Alessandro Bonadonna et al In 2014, the European Commission estimated that food waste in agricultural production was around 1.6bn tons (EU, 2014). Food waste generated in the final phases of the supply chain is very common in industrialized countries and accounts for 31-39 percent of the total. And, so the European Union defines food waste as foodstuffs that, although still edible, are discarded by some players of the supply chain for aesthetic reasons (EU, 2012).
Regarding foods waste caused by aesthetic standards, Richard Moore’s article “Nasty weather and ugly produce: Climate change, agricultural adaptation, and food waste”, says public interest and research groups have called for a reduction in the amount of food waste based on the culling of cosmetically imperfect produce, in other words, "ugly produce." Moore states that the ReFED report considered the potential impacts of reducing "ugly produce" waste and found that initial steps could divert 266,000 tons of food from being wasted every year, a value of $277 million.
Moore comments on that establish an environment where businesses and consumers do not reject ugly produce but encourage the use of ugly produce will require private efforts.
In order to raise awareness of food waste issues, Bonadonna et al resonate with Parfitt et al. (2010) ‘s argument, that it is fundamental to address the problem starting from farmers by making them more aware of the issue.
So Bonadonna et al's did research on farmer's perception of food waste.
Bonadonna et al’s Research
A sample of 35 farmers in the Porta Palazzo market, the biggest food market in the Turin Area (north-west Italy), was identified and a survey was carried out to determine the behavior and perception of farmers regarding food waste and the management of unsold food.
Results show that there is a high level of interest on the ethical and charitable aspects of food waste and unsold food. However, awareness and knowledge of the initiatives organized by institutions are not sufficient.
If policymakers and institutions have an understanding of farmer behavior, they can implement ad hoc initiatives to reduce food waste and build on the work already done by farmers. Additionally, farmers can help customers to better understand the products.
It turns out that in Bonadonna et al's research, that farmer's have a is a high level of interest in the ethical and charitable aspects of food waste and unsold food. However, awareness and knowledge of the initiatives organized by institutions are not sufficient.
So, there is the need to make the farmer more aware of this issue as well as supplying farmers with initiatives that can better manage food waste. This can help the promotion of an environment that is accepting of ugly produce, where the farmers aware of this issue, will sell unaesthetic products and have the ability to use resources to reduce waste from unsold products.
Describe who is affected?
• Daily wagers or persons who have low income:
The people who worked on daily wages at different departments or those who are jobless and their income is very low and sometimes they don't have work so they can buy that freshly produce food from farmers that live near their areas.
• New restaurant startups:
The restaurants and hotels can buy that freshly produce food on discounted prize and they can earn more profit from that
NGO'S and Food Banks:can bye this discounted items and feed many people
• Support for people in the agricultural sector.
Bonadonna et al’s resulting data showed that the farmers did not know very much about food waste management initiatives. In fact, 19 out of 35 had no knowledge of farmers’ initiatives dedicated to reducing food waste. The farmers were asked to comment on how often (in days) they had unsold produce that could not be sold the day after. A total of five out of 35 reported having unsold produce every day, 14 out of 35, 50 percent of the time, 16 out of 35 only occasionally; none of the farmers reported having no waste at all. In total, 13 of the farmers estimated their unsold produce and seven reported waste of < 7 kg, three reported waste between 10 and 20 kg and another three >20 kg per waste day.
What are the causes?
The lack of awareness and initiatives for managing unaesthetic produce and unsold produce.
Sometimes farmers don't have customers to buy their freshly grown produce like nowadays due to pandemic or sometimes during natural disasters or retailers set the high standard of food and they reject that ugly produce so in these causes the food is going to landfills
Over-merchandising and over-ordering in supermarkets
The over-merchandising of food items and products in retail centers, wholesale markets, and supermarkets often result in food wastage. Food service operations are habitually more focused on over-merchandising in food stores and supermarkets by using beautiful and attractive displays thereby creating the idea of abundance in an attempt to promote sales and customer satisfaction.
What is the evidence? Also who can you interview? What can you find out? What experiment can you run?
Billions of pounds of fruits and vegetables go to waste every year — about 30 to 40 percent of the food supply chain in the United States, according to the Department of Agriculture.
While plenty of food waste happens in our own homes, it also happens on farms. The USDA estimates that a third of all produce from farmers goes uneaten, amounting to about $161.6 billion in waste. Much of this waste has to do with logistical issues, but some food is also wasted due to cosmetic reasons. “Ugly produce,” the lore goes, is often too unattractive to sell and gets tossed, whether it’s because an apple is bruised or because a carrot is too strangely shaped to be sold.
In the past few years, several startups have stepped in ostensibly to try to break the cycle of ugly food waste. Venture capital-backed companies like Imperfect Produce, Full Harvest, Hungry Harvest, and Misfits Market say they provide a solution to the problem: They create a new channel of distribution for farmers, offer customers ugly produce at a significant discount to what the groceries would cost at retail, then donate the rest to food banks.
We can Interview the farmers of specific region.and ask them how much 'food they don't able to sold out.then We aware people about that produce through our app.
In the processes carried out from agriculture to consumption by the population, the food perceived a loss that in certain categories represents percentages of 40% to 50% due to this it is necessary to observe the steps that this system follows and locate the losses Figure 1. Based In data received from the FAO (Food and Agriculture Organization of the United Nations) the reasons are diverse, but how we can see it depends on the type of input you want to involve. For foods like cereal the principal reason of this food loss is by the consumers Figure 2 because of this we can define sectors that work more directly with the consumer, these are hotels, supermarkets and restaurants.
REGIONAL FOOD WASTE OR TYPES OF FOOD WASTAGE
What is The Big Idea? What is the value proposition?
An app for farmers to promote discounted produce that is not in the perfect shape or is near expatriation date
An approach is to change traditionally supermarkets to a more be specifically local farmer's markets, which offer a wide variety of local produce, fresh organic fruits, and vegetables. Users select the geographic area they are in to connect with local farmers. Using crowdsourcing, merchants can post the discounted items or products that are not in the perfect shapes (which are often thrown out because of the larger retailer's standards (source: https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect) or items that are near the expiration date. AI can be used to suggest users about the types of product users are interested in.
This option supports a peer-to-peer markets place that instead of corporate retail chains.
Our Big Idea?
we want to use AI to make it user friendly and different from other projects if they are already working
AI will be use as;
Food detection:means food shape and food description.
Food categorization:there will be categories of food basis on the food kind like fruits vegetables and their prices and condition.
Suggestions:To make our app impressive we will feed some delicious recopies of the fruits and vegetables user will click on recipe and app will suggest them food items accordingly and it may be suggest them food according to their intent and their interest.
AI chat bot:
researchers says that if someone incorporates AI chat in its project there will be a chance to increase in sales from 12 to 20%.
AI chat bot will help to communicate with farmer about their food without landing to our app page moreover it will help to add more items and cancel the order or tracing the farmers market.
What is the mechanism of beneficial change?
The app helps facilitate local food providers to list their food online as well as consumers to easily find the products they are interested in, which can bring impact by:
Help promote the food that are not sold and wasted because they do not meet the aesthetic standards of the market
Most supermarkets refuse to carry cosmetically challenged fruits and vegetables, which means many of them end up rotting in landfill where they release methane gas, a greenhouse gas more potent than CO2. That ugly produce accounts in part for the 40 percent of food wasted in the US.
Moore mentions that food waste at the retail and domestic levels has different consequences than food waste at the farm level. Food wasted by domestic and retail users comprises the single largest component in landfills, which are the third-largest source of methane emissions in the U.S. In contrast when food is wasted on farms "nearly all is composted on-site or left to be tilled into the soil where it enhances soil health similarly to compost." Ultimately, if encouraging the sale of ugly produce would simply shift the waste from farms to businesses and homes, ugly produce remaining on the farm and being tilled back into the soil is the preferable situation.
At the farmer’s market, the sizes and shapes of food vary. And some vendors at farmer's market offer a discount for not-so-pretty—yet organic—produce. (https://zerowastechef.com/2015/03/24/7-reasons-to-shop-at-the-farmers-market/).
Thus, the sdg project focuses on this specific issue by promoting access to ugly produce at a reduced price at farmer's markets. Instead, of having supermarkets to sell this product which could end up in the landfills, encouraging the sale of ugly produce to take place in the farmer’s markets is a better starting point for people to be more interested in shopping for these products, as the farmers could at least compost them.
Help manage unsold food at the farmer's market
Bonadonna et al’s resulting data showed that the farmers did not know very much about food waste management initiatives and that all of them reportedly have unsold food going into waste. In their finding, 13 of the farmers estimated their unsold produce and seven reported waste of < 7 kg, three reported waste between 10 and 20 kg and another three >20 kg per waste day. Thus, the app is also able to help with food waste by supporting farmers to manage unsold food at the end of the day. The app gives farmers the options for sending out the notification of redistribution among people indeed as well as last-minute market, where perishable products are sold for less.
What are the key metrics?
Farmer's are able to expect a reduction in food waste of unsold products and an increase in sales of made from discounted items.
The metric can be the total amount of food being saved in kg and dollars as well as the increase in sales farmers made.
Who is most likely to be supportive?
People who are interested in reducing food waste and who are appealed by discounts on groceries(ex. low-income, students,daily wagers,villagers).
Local farmers who are interested to promote their products to the communities as well as to sell edible produce that is not meeting the aesthetic standards of retail markets and to sell products.
Users are interested in shopping discounted fresh local produce and finds apps with personalized grocery suggestions to be beneficial for their shopping activities.
Hotels And restaurants that required large amount of fresh fruits or veggies at discounted price that to earn more profit.
Key foes? Who is most likely to oppose?
Supermarkets because they that are not promoting the customer of shopping produce that does not meet aesthetic standards and they want the customer to buy their discounted food that is from big suppliers.
What is the user experience?
The users will be made up of two groups: the seller (farmers) and the buyers
For the seller:
The app will be used as a platform l where the sellers could promote their products to make more potential buyers aware and shop the produce on sale.
<!--[if !supportLists]-->1.The seller will start by registering an account on and their shop location on the app. They have to be verified as a farmer by confirming they have farmland where they produce their own products. Then they can list their products.
<!--[if !supportLists]-->2.When they list, they should specify the categories of the product (vegetables and fruits.) and the reason for sale (aesthetic defects, daily unsold products, others/please specify). They should take pictures of the products being sold, include the price of the products, and they can also write descriptions for the posts.
<!--[if !supportLists]-->3.Once they post the products, they can access their profile and see the products they posted. Their posts can be shared and commented on, by other users. And the sellers can choose to be notified when someone commented on their posts, so they can answer questions if there is any.
For the browsers:
The app will be used as a channel where they access the deals on fresh local produce.
<!--[if !supportLists]-->1.The browsers will start by registering an account and put in their geographical location.
<!--[if !supportLists]-->2.The browsers will be greeted by the main page where they can see all the postings made by local farmers. Under the head of the main menu will be titles of food categories (vegetables, fruits etc.) in which they can click on if they are interested in these specific food groups.
<!--[if !supportLists]-->3.There is a search bar at the top of the menu where browsers can search for keywords of the product, they are interested in.
<!--[if !supportLists]-->4.They can share the posts with others who might be interested in the products, and they can comment on the posts. They can also save posts and follow the farmer's postings.
<!--[if !supportLists]-->5.Browsers can choose to be notified if there are categories of products, they are interested in being listed or the farmers they follow post in the app.
<!--[if !supportLists]-->6.Once the algorithm understands the browser’s habits, food will be suggested with better ranking when they browse.
7. If browsers are non-profit organizations that need food donations to help people who lack food, then they can register as non-profit and there will be verification. Food that is offered to be donated by the farmers can be picked up by these organizations.
Who has to do what. to make it happen?
The app needs to be developed and marketed.And there is need to aware people and farmers by educate them how it will beneficial for them Relevant organizations might promote the app on their social media channels so establish the presence of the service where users can download this service. There needs to be awareness brought to the farmers, so e-mail marketing or in-person marketing at local markets to expose farmers with the app is useful.And there may be some groups oppose it like grocery stores owners,or retailers that rejected it due to aesthetic reasons
Who are the key partners to execute? Key partners to help others evaluate your value preposition?
1.Organizations and media platform that pays attention to food wastes
2.Farmer market organizers
4 Food banks
5 Hotels and restaurants
What are the precipitating events?
With the advancement of technology, it is possible to facilitate a direct connection between consumers and produce suppliers.
Promoting local produce help change consumer shopping behavior with regards to what is deemed as edible. The initiative support farmers who might lack the awareness of food waste problems and do not have adequate resources to manage their unsold products, to reduce food waste.To support those persons who don't afford high prices food
This project can help to reduce the production of greenhouse gases, which is a fundamental issue to address now to achieve a more sustainable environment.
who else is in the field?
Misfit Market, which offers fruit and veggies that is either too misshapen, blemished, irregular or not meeting the standards supermarkets shelves. They take this ugly produce, which is just as fresh and tasty, package it up, and reduce the cost by about 30%.
Non-profit organizations that collect unsold food that is donated by farmers.
What's wrong? Missing? Not working?
This approach aims to fill two gaps in the market that requires private efforts:
It assists with the problem that businesses and consumers are rejecting ugly produce instead of capitalizing on the service, and the product will be discounted more than Misfits Market.
misfits is working US we will working inn Canada and soon will broad our network to other countries misfits are working alone we will involve ngo;s food banks to increase our volunteers due to pandemic lot of fresh food is wasting too at producer side so we will work effectively with our volunteers and farmers can sell their fresh and aesthetic products too by our channel
It assists with the problem that farmers do not have adequate information or tools to manage their unsold products. , Bonadonna et al’s study found that farmers are reluctant to donate their food because they don't know if the organizations are trustable.
On the other hand, it allows consumers to have a channel to access fresh produce that is usually more expensive at a discounted price.
Physical and intellectual resources needed (besides financial resources)
Engineers and product designers who can develop the technology.
Good website and App: It is very important to start off with a feature rich, secure website so that people trust us.
SEO and social media friendly: These free sources will offer a constant traffic to your website and app. Adding social sharing button to your website will give you more visibility.
Define target area: Start with small. It is always advisable to start business with a focus on a limited area. This will help us focus all our energy on a particular market and building a stable brand name.
Payment options: Provide various payment options to customers on our website as every customer may have a different preference.
Mobile friendly: Our audience will want to access our APP OR website or when on the move this will increase OUR reach.
Next steps? Pilots?
The following steps to follow can be presented in an orderly manner.
1. Development of a pilot
2. Give structure to the software.
3. Invite NGOs to participate in the program. For example, in the case of Canada we have organizations such as ONEPROSPER INTERNATIONAL, NUTRITION INTERNATIONAL, MILLENIUM PROMISE, IMPACT POVERTY FOUNDATION, etc.
4. Launch restricted software to one country.
5. Spend some time evaluating, troubleshooting and fixing them.
6. Once the system is tested in one region and is optimized, present the initiative in other countries.
Cost structure? Financial Sustainability? Revenue streams?
A commission taken in the sale will allow us to sustain the page server and the possibility to incorporate legal, technical and logistic support for users.
Initially we must consider the payment of the app, the app cost was based on http://howmuchtomakeanapp.com removing different features of the app which could be added later gives us a final expense of $ 27,600.
Based on the amount collected by the application, taking into account characteristics of the number of users, number of movements and tax for each purchase, we generate a graph based on weeks of how this growth in the amount collected can be.
In the graph we consider the constant grow of users and movements. Testing the models different time showed us that green system is the most optimal option.
How will i promote adoption?
Through social media platforms
to educate the general public or farmers by physically meet them or through online ad
Collaborate with NGO'S OR FOOD BANKS
When presenting the initiative within One country and will gain the statistical data that how much food we saved we can use statistical data comparing the amount of food lost within the country with the statistics of items sold within the application. Adhered to this we can use feedback and user testimonials within the application.