Go green, Build Green
We have an idea to launch an application which features two major functions: For individual customers, the application traces the carbon footprint for their daily life. Users can visually see the positive as well as negative impact on the environment of their daily behavior and enjoy a range of services (interesting daily carbon reducing tasks to gain credits, personal story sharing ) on the application. For social organizations, the application serves as a great platform to seek reliable and qualified volunteers who have high credits.
In week1 we built up our final group and set some of the basic norms for working together.
In week2 we had meetings on what exactly our products are, which group of customers we will serve and how our products can relieve target audience's pain. Having a clear picture what we will be doing, we are ready to move forward with the mission together.
This week we figured out a closed loop for our program : Incentive - Action - Credit ( Investment) - Incentive - Action - Credit. We identified three positive incentives to sustain users' green behavior and keep them on our platform. These incentives include impact virualization, social organization volunteer/involvement opportunities and network/community. Our next step is to find a sustainable business model and talk to more stakeholders about the feasibility of our idea.