Describe what is the need of this project?

Describe who is affected?

What are the causes?

What is the evidence? Also who can you interview? What can you find out? What experiment can you run?

Start documenting your thoughts and ideas

What is The Big Idea? What is the value proposition?

What is the mechanism of beneficial change?

What are the key metrics?

Who is most likely to be supportive?

Key foes? Who is most likely to oppose?

What is the user experience?

Who has to do what. to make it happen?

Who are the key partners to execute? Key partners to help others evaluate your value preposition?

What are the precipitating events?

who else is in the field?

What's wrong? Missing? Not working?

Physical and intellectual resources needed (besides financial resources)

Next steps? Pilots?

Cost structure? Financial Sustainability? Revenue streams?

How might this go wrong? How might the problem evolve? What are the legal, cultural and other impediments?

How will i promote adoption?